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A Comprehensive Guide to Offset Printing

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Offset printing is the most popular method of printing today. Forty percent of mass printing done worldwide is using offset printing. What is offset printing? The workings of offset printing are simple. Using three cylinders the image is transferred to a substrate. The printing plates are mounted on the first cylinder. Image on the plate is written with the right side up. After which, ink is applied to the first cylinder and the image is offset to the second cylinder. The second cylinder is covered by a rubber blanket. The image on the rubber blanket becomes reversed or wrong reading. Finally, the image is shifted from the blanket to the third cylinder. The image once again regains the right side up before printing. 4-color offset printing is the most common form of printing as it offers a wide variety of color options. Different Types of Offset Presses There are two main types of offset printing presses – sheet-fed and web-fed. In the sheetfed type of press, the pr...
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Custom Design Bookmarks – An Effective Marketing Tool

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When we think of custom bookmarks, the first thought is a page-saver; however, it rarely crosses our mind that bookmarks can also be an effective marketing tool. From the perspective of a business, a bookmark is one of the ways to keep your brand in front of customers. Similarly, to any other print product, the purpose of custom printed bookmarks is also to market the products or business and not just be a page saver. Personalized bookmarks are used to communicate the core values and the special offering of your business. The design of the bookmark should convey the point concisely given the limited space on the bookmark. Other print products do not offer the flexibility and the scope of creativity and depth that is offered by custom design bookmarks. If used wisely, custom design bookmarks are an effective marketing tool. Reasons Why Custom Printed Bookmarks Are Effective Marketing Tool Custom printed bookmark service is highly beneficial for a business. The comp...
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8 Benefits of Custom Brochure Printing that makes it Ideal for Business

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What is it about brochures that make them such a favorite among marketing professionals? More importantly, what are the benefits that a marketer can derive from custom broacher printing online? Brochures have been around for some time now and even though the dynamics of business operations has shifted from the traditional mediums – television and radio – to the internet, the brochure is still among the tools in most marketer’s arsenal. A brochure is popular for its ability to be compact in both shape and size while delivering the message of the business effectively. Some of the common features of a brochure are the ability to communicate the basic information about the company, contact details, product or services, contact information, and any other essentials of the business that the owner wishes to share with the audience.  Having worked with numerous companies in New York including giants like Google and Yahoo, we have the expertise and experience in designin...
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