Custom Design Bookmarks – An Effective Marketing Tool

When we think of custom bookmarks, the first thought is a page-saver; however, it rarely crosses our mind that bookmarks can also be an effective marketing tool. From the perspective of a business, a bookmark is one of the ways to keep your brand in front of customers. Similarly, to any other print product, the purpose of custom printed bookmarks is also to market the products or business and not just be a page saver.

Personalized bookmarks are used to communicate the core values and the special offering of your business. The design of the bookmark should convey the point concisely given the limited space on the bookmark. Other print products do not offer the flexibility and the scope of creativity and depth that is offered by custom design bookmarks. If used wisely, custom design bookmarks are an effective marketing tool.

Reasons Why Custom Printed Bookmarks Are Effective Marketing Tool

Custom printed bookmark service is highly beneficial for a business. The company responsible for the print is experienced and has the right expertise to deliver the bookmarks that are suitable for the customers. Here is a list of benefits for using custom printed bookmarks as a marketing tool.

·         A bookmark is a simple way to slip into someone’s pocket.

·         It does not portray the image of promotion, rather feels like a gift and is used as such.

·         Bookmarks target customers of all age group through one medium. People of every age require a bookmark to save-pages and each individual reads several books within a year.

Bookmarks are always associated with learning and education. A company that produces bookmarks associates itself with intellect, professionalism, and experience.

Custom Bookmark Printing Service Customers

·         Publishers

·         Libraries, educators, museums, colleges, and other learning centers.

·         Political organizations.

·         Lawyers and legal offices.

·         Social media and marketing

·         Religious, charities, and community groups.

·         Scientific, medical, technical, and development companies.

Ideas for Custom Bookmark Printing

You can use a custom bookmark for business or for personal use such as gifts to friends and families. No matter the purpose, they are great as they last for a long time and keep the user reminded of your business or you. There are several ways you can customize a bookmark. Here are a few of them.

Business Bookmarks

A bookmark can be a remarkable tool for a business. The bookmark can have the company logo, special offers or discounts, and the contact details. Just because it is professional does not mean that it cannot be fun. You can add a funny quote, thoughtful proverbs, or anything fun that will entertain the user. With a bookmark, you will have a marketing product that will last for a long time, week, months, or even years. 

Marketing Bookmarks

Bookmarks can also be used as event tickets. Unlike regular event tickets, bookmarks are cheaper and the perfect size to fit in the pocket or the wallet. Event organizing companies use it as a cheaper alternative to promoting their next event with the bookmarks. 

Custom Photo Bookmarks

You can also add personal photos to the bookmark for a nice touch. If your business is selling a book of any type, you can add the photo, quote, or the signature of the author on the bookmark. 

Personalized Bookmarks for Schools, Churches, Libraries, and Bookstores

Personalized bookmarks can be highly beneficial for churches and bookstores with a small promotional budget. They can use the custom design bookmark to promote the next upcoming event. Schools and educational institutes can use the bookmarks as prizes for classroom quizzes. They are cheap and can add fun to participate.

Fine-tune Bookmarks with Simple Tips

Custom printed bookmarks are a great way to market your product or use it for other purposes such as gifts. Here are a few tips on how to make them awesome.

1.    Print on Both Side

If you are printing a bookmark, why waste the back? The back of the bookmark provides extra space in the already limited real estate, so use it to promote the goal of your business.

2.    Drill Holes for Tassels

Tassels are essential in finding the pages more effectively. They also make the book more beautiful and adds character.

3.    Use High-quality Paper

If you have ever read a book, you know the battering a book takes after just the first read, the same goes with bookmarks, so use a high-quality paper that lasts for a long time and conveys your business longer.

4.    Produce a Sample First

Prior to sending the copy to the publisher, have a hardcopy print so you can feel the custom design bookmark in your hands.

Benefits of custom Design Bookmarks

There are several benefits of custom printed bookmarks. They are compact and convenient, affordable, familiar use, customizable and unique, amongst other benefits. Printearly.com is the leading company in New York trusted by world-renowned companies such as Google, Yahoo, etc. Seek their services for the best custom bookmark printing services.